Waffle House Launches New ‘Classic Blend Cold Brew’ in Atlanta

News Summary

Waffle House is testing its new canned beverage ‘Classic Blend Cold Brew’ at nine locations in metro Atlanta. Priced at $3.95 per 11-ounce can, the drink is lightly sweetened and made from 100% Arabica beans sourced from Royal Cup Coffee. This introduction caters to the rising consumer demand for cold coffee alternatives. However, officials have not disclosed plans for a wider rollout based on the pilot program’s outcomes, as they assess customer feedback during this marketing trial.

Atlanta – Waffle House is currently test marketing a new canned cold brew called “Classic Blend Cold Brew” at select locations in the metro Atlanta area. This limited market test includes nine Waffle House restaurants, where the new beverage is being offered at a price of $3.95 per can.

The “Classic Blend Cold Brew” is crafted to meet the tastes of customers looking for a refreshing coffee alternative. Each 11-ounce can is described as being lightly sweetened with cream, catering to those who favor a smoother taste profile. The cold brew is made from 100% Arabica beans, which are roasted by Royal Cup Coffee based in Alabama. This supplier is also responsible for providing Waffle House’s traditional hot coffee blends, ensuring that the flavor and quality remain consistent across both products.

Waffle House has a reputation for its extensive coffee offerings, which include classic hot blends such as Classic, Dark Roast, and Premium Decaf. Customers have options to enjoy these beverages both in-store and online, with additional items like ground coffee packs and single-serve pods available for purchase from Waffle House’s website.

The chain operates over 1,900 locations across 25 states, making it a well-recognized establishment in the American dining landscape. Despite the introduction of the “Classic Blend Cold Brew” at select venues, Waffle House officials have not yet announced plans to expand cold brew availability beyond the current test locations. The results from this pilot program will help inform any future decisions regarding the broader distribution of the beverage.

As consumer demand for cold coffee beverages continues to rise, Waffle House’s experimentation with the canned cold brew format is a strategic move to appeal to a changing market. The test will play a critical role in assessing how well the product resonates with patrons, which could potentially influence Waffle House’s offerings in the future. In the meantime, customers in Atlanta can enjoy this new beverage as they wait for updates on its availability across more locations.

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Additional Resources

• Fox 5 Atlanta: Waffle House Classic Blend Cold Brew
• Wikipedia: Coffee
• 11 Alive: Waffle House Cold Brew
• Google Search: Waffle House cold brew
• Fox 5 Atlanta: Father’s Day Weekend Forecast
• Google Scholar: Cold Brew Coffee
• 11 Alive: At The Table
• Encyclopedia Britannica: Cold Brew