News Summary

Atlanta welcomes a new Starbucks Reserve café, located at the bustling corner of Peachtree and 7th. This café replaces the original location, which was demolished for condominiums. The new café features advanced brewing technology and a focus on specialty coffee, along with a selection of baked goods. Despite initial confusion regarding branding, Starbucks confirmed the location’s status as a Reserve café. This expansion marks a significant addition to their Reserve network, with plans for more worldwide. The café opened on May 2, inviting both loyal coffee lovers and newcomers to enjoy its offerings.

New Starbucks Reserve Café Opens in Midtown Atlanta

Atlanta is buzzing with excitement as a new Starbucks Reserve café has officially opened its doors at the vibrant corner of Peachtree and 7th. This new location comes on the heels of the demolition of the original Starbucks café, which once stood proudly at the spot.

A Change in Scenery

The previous free-standing Starbucks was cleared away to make space for new condominiums. However, loyal customers can rejoice, as the original location temporarily relocated to 855 Peachtree Road in the Viewpoint Highrise before the grand opening of the Reserve café.

A Focus on Coffee

The new Reserve café is equipped with extensive coffee brewing technology, including Clover Press and Black Eagle coffee machines. The emphasis at this location is all about coffee, aiming to bring customers back to the essentials of their favorite beverage. In addition to a diverse selection of coffee, the café will also offer a selection of baked goods to satisfy sweet cravings.

Clarifying the Concept

Starbucks Reserve, concerns were raised when observers noted a change in signage from the original “Reserve” branding to a more generic “Starbucks” logo. Despite these changes, confirmation from Starbucks corporate indicated that this location would continue to operate as a Reserve store.

Future Plans and Updates

Starbucks Corp. has ambitious plans, with a target of adding 500 Reserve bars to locations worldwide. Currently, the only Starbucks Reserve Roastery & Tasting Room is situated in Seattle, making this new Atlanta spot a significant addition to their expanding Reserve network.

What to Expect

Customers looking to explore the new café will want to note that during the initial launch, evening service will not be available, although this might change later in the year. Staff members encourage coffee enthusiasts to share their experiences and feedback regarding the Reserve concept, which helps shape the future coffee offerings at this unique location.

The new Starbucks Reserve café officially opened its doors on May 2 at 6:00 AM, welcoming both devoted coffee lovers and curious newcomers alike to savor the aromatic delights of specialty coffee.