News Summary
Berkshire Hathaway HomeServices Georgia Properties has inaugurated a new Luxury Collection marketing office in Atlanta, highlighting its growth in the luxury real estate sector. The office’s grand opening event attracted over 80 attendees and showcased a substantial increase in luxury sales and units sold. With a focus on providing refined environments and comprehensive marketing support, the office aims to meet the evolving demands of high-end clients across metro Atlanta and neighboring regions. The event also emphasized community engagement and personalized service as key aspects of their luxury strategy.
Atlanta – Berkshire Hathaway HomeServices Georgia Properties officially opened a new Luxury Collection marketing office on June 11, 2025, during a grand opening event that saw over 80 attendees, including real estate specialists, sales associates, brokers, and executives. The new office, located at 3744 Roswell Road NE, reflects the company’s substantial growth in the luxury real estate market, which reported a remarkable 402% increase in luxury sales volume and a 448% rise in the number of luxury units sold.
The launch event, themed “Bubbles & Bites,” featured a festive atmosphere enhanced by live music from saxophonist Tommy Mays. DeAnn Golden, the President and CEO, delivered a toast and formally inaugurated the new space by cutting the ceremonial ribbon. The office is designed to provide agents with a refined environment and comprehensive marketing support, significantly boosting their capabilities in serving high-end clients.
This newly established office is set to cater to luxury clientele across metro Atlanta and surrounding areas, such as Alpharetta and Milton, reaching into more scenic Mountain and Lake regions. This aligns with the company’s ongoing strategy to meet the evolving expectations of luxury buyers throughout Georgia’s desirable markets.
Lori Lane, the President of New Homes and Senior Vice President of Luxury and Global, played a key role in the office’s introduction, showcasing her award-winning Luxury Marketing Team, led by Vice President Ta’Tisha Gibbs. Lane emphasized the team’s dedication to innovation and personalized service that aims to enhance the client experience significantly.
Reactions from agents regarding the new office space have been overwhelmingly positive, especially following three months of dedicated construction efforts to create an environment conducive to high-end real estate transactions. The company aims to deliver a distinctive “white-glove” service to clients, including those seeking relocation services on a global scale.
The grand opening event also featured networking opportunities for attendees, including introductions to local business owners such as Brad Jeffries from the luxury boutique B.D. Jeffries, who provided exclusive offers to guests. This local business collaboration further demonstrates Berkshire Hathaway HomeServices Georgia Properties’ commitment to integrating community engagement into their luxury marketing strategy.
Overall, the opening of this new luxury office marks a significant step in Berkshire Hathaway HomeServices Georgia Properties’ growth and their commitment to providing superior services to both agents and clients in the competitive luxury real estate market. The organization aims to redefine the luxury real estate experience in Georgia, ensuring that both agents and clients benefit from enhanced service offerings and improved sales opportunities.
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Additional Resources
- Rough Draft Atlanta: Atlanta Real Estate Shift Forecast
- Wikipedia: Real Estate
- Atlanta Agent Magazine: Home Luxury Hires
- Google Search: Luxury Real Estate Atlanta
- BBC: Inside Atlanta’s Luxury Real Estate Market
- Encyclopedia Britannica: Housing
- GlobeNewswire: Toll Brothers Announces New Luxury Home Community
- Google News: Atlanta Real Estate Market
Author: STAFF HERE ATLANTA WRITER
ATLANTA STAFF WRITER The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
