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Mercedes-Benz to Establish North American Headquarters in Atlanta

Rendering of the new Mercedes-Benz headquarters in Atlanta

News Summary

Mercedes-Benz has unveiled plans to build its North American headquarters in metro Atlanta, promising to create up to 500 new jobs. This significant expansion, announced by Georgia Governor Brian Kemp, will include a new research and development facility and consolidate various corporate functions, enhancing operational efficiency. Local officials welcomed the move, emphasizing Atlanta’s role as a hub for innovation and business investment, which is expected to boost both productivity and the local economy.

Atlanta – Mercedes-Benz has announced plans to establish its North American headquarters in metro Atlanta, marking a significant expansion that will create up to 500 new jobs. The announcement was made by Georgia Governor Brian Kemp on Tuesday. This expansion will involve a multi-million dollar investment to build a new state-of-the-art research and development (R&D) facility nearby, significantly enhancing the company’s operational capabilities in the region.

The relocation will consolidate several key corporate functions that are currently located in various parts of the United States, making Atlanta the central hub for Mercedes-Benz’s North American operations. The company aims to complete this transition by August 2026. Currently, Mercedes-Benz employs around 800 individuals at its existing facility in Sandy Springs, which opened in 2018.

The expanded Sandy Springs site will encompass sales, financial services, and other corporate functions, thereby enhancing operational efficiency. By centralizing its operations in Atlanta, Mercedes-Benz anticipates improved collaboration and responsiveness across its teams, which is expected to enhance overall productivity and innovation.

Local Officials Respond

Officials in the local area have responded positively to the expansion. Sandy Springs Mayor Rusty Paul emphasized the importance of Mercedes-Benz as outstanding corporate partners in the community. Fulton County Commission Chairman Robb Pitts underscored the move as a reflection of the county’s favorable business environment and robust infrastructure, which have attracted significant investments.

Notably, Metro Atlanta Chamber President and CEO Katie Kirkpatrick recognized that this expansion cements Atlanta’s position as a hub for innovation and talent, particularly in the automotive and technology sectors. The project emerged from collaborative efforts between multiple stakeholders, including the Georgia Department of Economic Development, the City of Sandy Springs, Select Fulton, Georgia Power, and the Metro Atlanta Chamber.

Investment and Future Prospects

Georgia’s leaders attributed this successful recruitment of Mercedes-Benz to long-standing partnerships and recent investments in infrastructure that have created an appealing business landscape. The new R&D hub is expected to facilitate the presence of more technical teams, thereby enhancing product quality and customer experience in the U.S. market.

The facility will also benefit from the local talent pool, particularly from educational institutions like the Georgia Institute of Technology, ensuring that Mercedes-Benz can leverage the skills and expertise available in the region. This strategic move follows Mercedes-Benz’s recent decision to shift production of its GLC SUV to its facility in Tuscaloosa, Alabama, further indicating the company’s commitment to strengthening its presence in North America.

Mercedes-Benz in the U.S. Market

Mercedes-Benz has made significant investments in the U.S., with contributions exceeding $10 billion allocated for production, infrastructure development, R&D, design, and its dealer network. The U.S. continues to represent a critical market for the automotive manufacturer, which sold 374,100 vehicles in the last fiscal year. Moreover, the company supports approximately 112,000 jobs through its network of suppliers and service providers in the country.

Additionally, Mercedes-Benz is focused on sustainability initiatives and has invested heavily in electric vehicle (EV) infrastructure. This includes the creation of a high-speed charging network throughout North America, underscoring the brand’s commitment to supporting the transition to cleaner transportation solutions.

Overall, the establishment of the North American headquarters in Atlanta not only signifies a major expansion for Mercedes-Benz but also promises to bolster the local economy and enhance Georgia’s automotive landscape, paving the way for future growth and innovation.