Atlanta, October 7, 2025
News Summary
The vibrant streets of Atlanta are the backdrop for JID’s latest music video, ‘Sk8,’ featuring Ciara and EarthGang. The video highlights iconic skating rinks such as Skatetowne and Cascade, celebrating the unique roller skating culture in the city. Directed by Maya Table, the energetic visuals showcase various local legends and friends, reinforcing the connection between the song and Atlanta’s rich history of skating. ‘Sk8’ is part of JID’s album, ‘God Does Like Ugly,’ and marks a significant milestone in his career.
Atlanta is the backdrop for the newly released official music video for JID’s track “Sk8,” featuring both Ciara and EarthGang. The video not only showcases vibrant local roller rinks but also embodies the culture that surrounds Atlanta’s skating scene. “Sk8” serves as the seventh track from JID’s album, God Does Like Ugly, celebrating the rich history of skating locations in the Atlanta area.
The music video takes viewers through several iconic skating venues, including Skatetowne on Old National, Cascade on the west side of MLK, Golden Glide in Decatur, Sparkles Family Fun Center, and Skate Zone in Morrow. The lyrics delivered by Ciara specifically reference these skating spots, enhancing the connection between the song and Atlanta’s roller rink culture.
“Sk8” is noteworthy as it marks JID’s second mainstream hit song, following the success of his 2021 single “Enemy” with Imagine Dragons, which peaked at number 5 on the Billboard Hot 100. At 34 years old, JID has established a substantial presence in the music industry, especially since signing with J. Cole’s Dreamville Records in 2017. He also co-founded the creative collective Spillage Village in 2010, further rooting himself within Atlanta’s music scene.
Directed by Maya Table, the music video delivers a high-energy visual experience, featuring dynamic camerawork and choreography that captures the spirited atmosphere of roller skating. It includes appearances from various Atlanta legends and friends, such as Kilo Ali, Jermaine Dupri, Bijan Robinson, Baby Kia, BunnaB, Jace, Key!, Swavay, Ben Reilly, Jasper, KP the Great, Queen Flip, and NuFace.
The release of “Sk8” aligns with JID’s broader promotional efforts, including the announcement of the God Does Like World Tour, set to begin on October 15, 2025. This tour will see JID headline major venues across multiple countries. The album God Does Like Ugly consists of 15 tracks and features notable collaborations from various artists, including Clipse, Ciara, Don Toliver, Ty Dolla $ign, Vince Staples, Westside Gunn, 6lack, Jessie Reyez, Mereba, and Baby Kia. Young Nudy will make a special guest appearance on all U.S. dates of the tour.
In addition to enhancing his album’s promotional campaign, “Sk8” follows previous music videos for JID’s album, including “WRK” and “Community,” which featured Clipse. The visual for “Sk8” does more than entertain; it emphasizes the communal aspect of roller skating culture in Atlanta, highlighting its vibrancy and importance to the local scene.
Overall, “Sk8” encapsulates the essence of roller rink culture within Atlanta, through a blend of dance and skating that fosters a lively and engaging environment for both participants and viewers alike.
FAQ
What is the title of JID’s new track featuring Ciara and EarthGang?
The title of JID’s new track featuring Ciara and EarthGang is “Sk8.”
Where was the music video for “Sk8” filmed?
The music video for “Sk8” was filmed in Atlanta, showcasing iconic skating rinks.
What are some of the skating venues featured in the song “Sk8”?
The song pays homage to famous skating locations in Atlanta, including Skatetowne on Old National, Cascade on the west side of MLK, Golden Glide in Decatur, Sparkles Family Fun Center, and Skate Zone in Morrow.
When does JID’s world tour begin?
JID’s world tour will begin on October 15, 2025.
| Key Features | Details |
|---|---|
| Track Title | Sk8 |
| Featured Artists | Ciara and EarthGang |
| Album | God Does Like Ugly |
| Video Direction | Maya Table |
| Rolling Rinks Featured | Skatetowne, Cascade, Golden Glide, Sparkles, Skate Zone |
| Upcoming Tour Start Date | October 15, 2025 |
| Special Guest | Young Nudy |
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Additional Resources
- The Music Universe
- Wikipedia: JID
- Uproxx
- Google Search: JID Sk8
- The Beat 95.1
- Google Scholar: JID God Does Like Ugly
- Medium
- Encyclopedia Britannica: Hip-Hop music
- Stupid Dope
- Google News: JID music video
Author: STAFF HERE ATLANTA WRITER
The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
