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hubbIT Platform Recognized for Recycling Innovation in Atlanta

Cityscape of Atlanta highlighting recycling initiatives

News Summary

The hubbIT platform, launched by Georgia-Pacific Recycling, has been recognized as a finalist at the 2025 Marketing Awards for Excellence in Innovation. Since its launch in June 2023, hubbIT has empowered small producers by providing quick access to pricing on over 50 grades of recyclable materials, effectively supporting their recycling efforts. The platform has diverted more than 14 million pounds of materials from landfills and opened new opportunities for underserved businesses, marking a significant stride in the recycling landscape.

Exciting Times in Atlanta: hubbIT Platform Shines in Recycling Innovation

Atlanta is buzzing with exciting news in the recycling world! The hubbIT platform, launched by the notable Georgia-Pacific Recycling, has been recognized as a finalist at the highly anticipated 2025 Marketing Awards for Excellence in Innovation, organized by Georgia State University’s J. Mack Robinson College of Business. This accolade underscores the platform’s remarkable contribution to making recycling simpler and more accessible.

A New Era for Small Producers

Since its launch back in June 2023, hubbIT has been on a mission to support smaller volume recycled materials producers. This user-friendly online platform offers these producers speedy access to pricing on a stunning variety of over 50 grades of recyclable materials—everything from paper and plastics to metals!

In a world where larger companies often dominate, hubbIT levels the playing field, granting smaller businesses the same opportunities typically reserved for bigger suppliers. The platform not only streamlines access to Georgia-Pacific Recycling‘s services—covering logistics, transportation management, easy scheduling, and reliable payment options—but it also supports businesses to better handle their recyclable waste. Yes, you read that right! Even if the value of certain recyclable materials dips below zero, businesses can rest assured that their waste is properly managed.

Remarkable Results

The impact of hubbIT has been nothing short of impressive! In just its first 18 months of operation, suppliers using the platform received a whopping more than $1 million. Even more encouraging, over 14 million pounds of recyclable materials have been diverted from landfills thanks to this innovative service. It’s clear that hubbIT is not just another business venture; it’s making real strides in enhancing our environment.

Opening Doors for Underserved Businesses

Blake Gordon, the General Manager of Digital Trading at Georgia-Pacific Recycling, highlights how hubbIT opens up the recycling marketplace for underserved businesses. The platform is designed to create new profit centers for these companies, a vital lifeline in today’s economy. As U.S. recycling rates lag behind expectations, hubbIT is turning the tide by promoting environmental responsibility while also serving business interests.

Leading the Charge in Recycling

Georgia-Pacific Recycling has made a name for itself as a leader in the recycling industry, boasting over 50 years of experience. Every year, they divert more than five million tons of recycled waste from landfills, creating a significant positive impact on the environment. Their efforts play a crucial role in supplying recycled fiber for widely recognized brands such as Dixie, Brawny, Quilted Northern, and Angel Soft, all of which rely on the eco-friendly materials that Georgia-Pacific processes.

Mark Your Calendars!

Recognition for the hubbIT platform took place during the 2025 Future of Marketing Conference in February 2025, held right here in Atlanta. This event, produced in collaboration with the Georgia State University Department of Marketing, celebrated innovation and progress in the marketing world, and hubbIT’s shining achievement could not be overlooked!

Join the Recycling Revolution!

In a time when sustainability matters more than ever, Georgia-Pacific Recycling’s hubbIT platform stands out as a beacon of hope for businesses looking to make a difference. With the potential to foster new revenue streams and improve recycling rates across the nation, there’s no better time to get involved and join the recycling revolution. Whether you’re a small producer or someone interested in sustainable practices, stay tuned for what this innovative platform brings next—it’s just the beginning!