Midtown Atlanta, September 12, 2025
News Summary
Georgia Tech’s annual Helluva Block Party is set for September 13, featuring a live performance by Flo Rida. The event, a vibrant pregame celebration, will kick off early in Midtown Atlanta, offering free entertainment and family activities. Attendees can also enjoy the Yellow Jacket Alley program before the football game against the Clemson Tigers. This year’s festivities will temporarily close a section of North Avenue, ensuring a lively atmosphere ahead of the game.
Atlanta, Georgia—Georgia Tech’s annual Helluva Block Party will take place on Saturday, September 13, 2025, featuring a live concert by multi-platinum rapper Flo Rida. The festivities will commence on North Avenue in Midtown Atlanta at 8 a.m. and lead up to the Georgia Tech Yellow Jackets’ football game against the Clemson Tigers, which is set to kick off at noon.
This year’s event marks the third annual Helluva Block Party. The celebration includes a full schedule of activities, culminating in Flo Rida’s performance at 10 a.m. The party will temporarily close off a three-block area of North Avenue to vehicular traffic to accommodate the expected large crowd of fans and attendees.
The Helluva Block Party is free for all, ensuring that every attendee can enjoy the entertainment without an admission ticket. April will include family-friendly interactive games and entertainment options throughout the tailgating festivities, which officially start four hours before kickoff. Additionally, the preparations for the event will begin around six hours prior to the game’s start time.
Before the Clemson game, attendees can also look forward to the Yellow Jacket Alley program, celebrating the arrival of the Georgia Tech football team. This program is scheduled to begin at 9:30 a.m., providing fans with additional activities and excitement ahead of the game. For an earlier game against Gardner-Webb on September 6, the Yellow Jacket Alley will start at 1 p.m. for a 3:30 p.m. kickoff and will feature the country music duo LOCASH.
Traffic along North Avenue will be restricted during setup, expected to last about an hour, and the street will reopen for postgame traffic at the beginning of the third quarter. The Helluva Block Party will wrap up 30 minutes prior to kickoff, allowing fans ample time to enter the stadium and find their seats before the game begins.
In summary, the Helluva Block Party serves as a vibrant pregame celebration, combining live music, family activities, and an energetic atmosphere, all before the Georgia Tech Yellow Jackets take the field at Bobby Dodd Stadium. Attendees can expect a memorable day filled with entertainment as the excitement of college football season unfolds.
Key Features of the Helluva Block Party
| Feature | Details |
|---|---|
| Date | September 13, 2025 |
| Location | North Avenue, Midtown Atlanta |
| Concert Start Time | 10 a.m. |
| Game Start Time | Noon |
| Block Party Start Time | 8 a.m. |
| Event Type | Free concert and family activities |
| Program before Game | Yellow Jacket Alley |
| Postgame Traffic Reopening | Beginning of the third quarter |
Frequently Asked Questions
What is the Helluva Block Party?
The Helluva Block Party is an annual event organized by Georgia Tech, offering free concerts and family-friendly activities leading up to home football games.
When is this year’s Helluva Block Party?
This year’s event will be held on September 13, 2025.
Who will perform at the concert?
Multi-platinum recording artist Flo Rida will perform live at this year’s block party.
Is there a cost to attend the Helluva Block Party?
No, entry to the Helluva Block Party is free for all attendees.
What time do the festivities begin?
The event kicks off at 8 a.m. with Flo Rida’s performance scheduled for 10 a.m.
Where is the Helluva Block Party located?
The event will take place on North Avenue in Midtown Atlanta, near Bobby Dodd Stadium.
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Additional Resources
- 949 The Bull: Helluva Block Party with Flo Rida
- Wikipedia: Georgia Tech Yellow Jackets Football
- Sports Illustrated: Georgia Tech’s Music Artists Announcement
- Google Search: Georgia Tech Helluva Block Party
- AJC: Flo Rida & LOCASH Performance Announcement
- Encyclopedia Britannica: Atlanta
Author: STAFF HERE ATLANTA WRITER
The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
