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Georgia Senate Approves Local Control for Sunday Alcohol Sales

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Local community in Georgia celebrating the new Sunday alcohol sales legislation

News Summary

The Georgia Senate has passed a bill allowing local communities to decide on alcohol sales on Sundays. The measure, supported by local control advocates, promotes consumer preferences and flexibility for businesses, while opponents argue it undermines family values. This legislative change arrives amid challenges faced by the state’s alcohol industry and discussions around the rising popularity of hemp beverages as alternatives.

Atlanta, Georgia – The Georgia Senate has passed a bill that permits local communities to decide on the sales of alcohol on Sundays. The measure, which garnered a 32-22 vote after more than two hours of vigorous debate, shifts the authority to local voters to determine whether alcohol can be sold on the Sabbath.

Supporters of the bill advocate for it as a matter of local control, arguing that communities should have the autonomy to make decisions that align with their specific values and needs. This legislative change aims to provide flexibility for local governments and businesses while also addressing consumer preferences.

Opponents of the bill, including various religious organizations, contend that permitting Sunday alcohol sales undermines family values and traditions associated with the day of rest. These groups fear that increased access to alcohol could lead to negative consequences within communities, such as higher rates of alcohol-related incidents.

Before reaching the Senate floor, the bill faced delays while being held up in the Senate rules committee for several weeks. Wednesday marked a critical deadline for bills seeking to pass at least one chamber to be considered for law this session, which prompted legislative urgency. Advocates of the bill have been working for years to advance this issue within Georgia’s Capitol.

The bill arrives amid broader discussions concerning the state of Georgia’s alcohol industry, where beer sales have seen troubling declines since the pandemic eased. Following a significant surge in sales tax revenue during the COVID-19 pandemic, which saw nearly a 10% increase at one point, the fiscal outlook for 2023 has turned negative, contributing to challenges for local breweries. Reports indicate that smaller breweries, in particular, have experienced steep double-digit declines, leading to business closures.

Facing such challenges, lawmakers previously made efforts to introduce the “Georgia Craft Brewery Innovation and Survival Act” as a means of providing relief to struggling breweries. There is also a significant shift in consumer preferences towards alternative beverages, particularly hemp beverages, which are projected to experience substantial growth. Data indicates that the global hemp beverages market was valued at $1.16 billion in 2023, with expectations of an annual growth rate of 19.2% through 2030.

Hemp beverages are being viewed by various investors as potentially surpassing craft beer in market size over the coming decade. While hemp is legal in Georgia, cannabis remains prohibited for general consumption, although federal law from 2018 opened pathways for industrial hemp products. This market has seen a deluge of products with varying quality, largely driven by changing regulations.

Legislation around hemp products has seen conflicting efforts in Georgia, including a proposed ban that ultimately did not pass. The Hemp Beverage Alliance believes that Georgia is poised to become a significant player in the market for hemp beverages. Legislators plan to explore regulations surrounding the hemp beverage industry further during the summer to support its growth.

Beyond the recent bill on Sunday alcohol sales, several counties and municipalities within Georgia still impose restrictions on alcohol sales, notably on Christmas Day. In an ongoing effort to combat underage alcohol sales, the Georgia Department of Revenue is conducting compliance checks, which have resulted in citations for some businesses found in violation.

As Georgia continues to navigate the evolving landscape of its alcohol industry and consumer preferences, the approved bill marks a significant shift toward local autonomy on Sunday sales while also highlighting the challenges faced by traditional alcohol sales amid emerging beverage trends.

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