News Summary
Georgia’s real estate market is booming as Ryan Serhant launches SERHANT Georgia, with new offices in Atlanta and Savannah. This expansion comes with an increasing demand for homes, driven by shifting preferences in housing and an influx of professionals from the entertainment industry. Despite some fluctuations in market scores, both cities remain attractive for buyers. Local agents and new agencies are also driving activity, making Georgia’s real estate scene one to watch.
Atlanta and Savannah See a Surge in Real Estate Activities
In a move reflecting the increasing interest in Georgia’s real estate market, Ryan Serhant, CEO of SERHANT, has launched SERHANT Georgia with new offices in Atlanta and Savannah. The opening of these offices coincides with a notable uptick in demand for properties in the region, particularly attracting clients looking for either primary residences or secondary homes.
The Genesis of SERHANT Georgia
SERHANT Georgia was initially established in Savannah in February 2025, followed by the subsequent opening of the Atlanta office in November of the same year. This strategic expansion aims to cater to a growing clientele eager to move to Georgia’s vibrant locales.
Shifting Market Dynamics
The Entertainment Industry’s Influence
Atlanta’s status as the “Hollywood of the East” due to its bustling entertainment industry has played a pivotal role in driving local real estate trends. The film and television sector in Georgia has become a powerhouse, reportedly generating approximately $2.6 billion in spending in 2024. This influx not only boosts the economy but also enhances demand for real estate as professionals in the industry flock to the area.
Savannah’s Real Estate Appeal
As one of Georgia’s hottest markets, Savannah has garnered significant attention, boasting a “hotness” score of 58.19 according to real estate rankings. Although this figure indicates a decrease from previous months and the past year, it still signifies a competitive real estate environment that continues to attract buyers.
The Local Real Estate Scene in Savannah
The recent opening of the COMPASS Savannah office has further intensified local market activity. Veteran agent Liza DiMarco, with expertise in luxury home marketing, joins the team at the new office located in Savannah’s Landmark District. She will work alongside local agent Trisha Cook and her team of 20 agents who lead the operations.
Market Rankings
For those keeping an eye on the broader market landscape, Nashua, New Hampshire currently ranks as the top real estate market in the United States, followed closely by Rochester, New York. These rankings are part of Realtor.com’s Market Hotness Index, which evaluates buyer activity relative to inventory levels across various markets.
As the Georgia real estate market continues to evolve, its expanding appeal—bolstered by trends in housing, the entertainment industry, and the arrival of new agencies—positions Atlanta and Savannah as key players in the national real estate scene.
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Additional Resources
- WSB TV: Owning Manhattan Star Opens Offices in Atlanta and Savannah
- MSN: Netflix Star Opens Atlanta Office
- Atlanta Agent Magazine: Realtor Compass in Greater Atlanta & Savannah
- Patch: 2 GA Towns Among America’s Hottest Housing Markets
- NAR Blog: Georgia Housing Market Insights
Author: STAFF HERE ATLANTA WRITER
The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
