September 11, 2025

CBS Atlanta Launches Immersive AR/VR Newsroom

Atlanta, September 10, 2025

News Summary

CBS Atlanta is set to launch a cutting-edge augmented reality and virtual reality newsroom, aimed at enhancing viewer engagement with local news and weather. Jobina Fortson-Evans will anchor the newscasts, leveraging advanced technology for interactive storytelling. This initiative positions CBS Atlanta as a leader in innovative local journalism and reflects the station’s commitment to connecting with the community.

Atlanta – CBS Atlanta (WUPA) is set to launch its local newsroom on September 15, 2025, embracing groundbreaking technology with its new augmented reality (AR) and virtual reality (VR) news studio. This innovative approach marks the first fully immersive AR/VR newsroom among local television stations in the Atlanta market, aimed at enhancing viewer engagement with local news and weather reports.

Taking the helm as the anchor for CBS Atlanta’s newscasts at 6 p.m. and 11 p.m. is Jobina Fortson-Evans, a respected three-time Emmy Award-winning journalist and local Atlanta native. Fortson-Evans previously hosted “ATL Live” on a different Atlanta station, and her onboarding is viewed as a major step towards connecting with the community through local journalism.

The new studio is equipped with advanced camera tracking technology, which facilitates immersive virtual set production. This enables the hosts to present news in a more visually captivating manner, allowing for interactive storytelling that aims to enhance viewers’ understanding of complex topics. CBS Atlanta is the ninth CBS-owned station to integrate AR/VR technology, aligning with major markets including New York, Los Angeles, and Chicago.

The transition to CBS Atlanta from its previous status as a CBS-owned independent station officially occurred on August 16, 2025, when it succeeded Gray Media’s WANF. This change is part of CBS’s broader strategy to invest extensively in AR and VR technologies across its owned stations over recent years, reflecting the network’s commitment to innovating the news experience.

Fortson-Evans has underscored a commitment to presenting stories that resonate with the community, highlighting the importance of connecting with the audience on a personal level. The use of cutting-edge technology aims not only to captivate viewers but also to reflect the heart and resilience of the local community.

The launch of CBS Atlanta’s immersive AR/VR newsroom represents a significant technological advancement and a pioneering effort within the local news landscape. By boasting such features, CBS Atlanta seeks to position itself as a leader in local journalism while providing an engaging platform for its viewers.

Background on AR/VR Integration in Newsrooms

AR and VR technology has been making waves in the media industry as broadcasters seek innovative ways to capture audience interest. The utilization of these technologies enables news professionals to create environments that enhance storytelling and provide deeper insights into the stories being covered. CBS has been at the forefront of these advancements, continually investing in tools and systems that help improve viewer engagement and comprehension.

Key Features of CBS Atlanta’s AR/VR Newsroom

Launch Date: September 15, 2025
Anchor: Jobina Fortson-Evans, three-time Emmy Award winner
Newscasts: 6 p.m. and 11 p.m.
Technology: Fully immersive AR/VR studio with specialized camera tracking
Viewer Engagement: Interactive storytelling to enhance understanding
Affiliation Change: Transitioned to CBS station on August 16, 2025
Market Presence: Ninth CBS-owned station to implement AR/VR technology

Frequently Asked Questions (FAQ)

What is the expected launch date for CBS Atlanta’s new newsroom?

CBS Atlanta’s new newsroom is set to officially launch on September 15, 2025.

Who will be the anchor for the newscasts at CBS Atlanta?

Jobina Fortson-Evans has been named the anchor for CBS Atlanta’s new 6 p.m. and 11 p.m. newscasts.

What technology will CBS Atlanta be using in its new newsroom?

The new newsroom will feature a fully immersive augmented reality (AR) and virtual reality (VR) studio equipped with specialized camera tracking technology.

What was CBS Atlanta’s previous status before transitioning in 2025?

Prior to its transition in 2025, CBS Atlanta was operating as a CBS-owned independent station.

Deeper Dive: News & Info About This Topic

HERE Resources

CBS Atlanta Launches First AR/VR News Studio in Atlanta

Additional Resources

Author: STAFF HERE ATLANTA WRITER

The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.

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