Atlanta, Georgia, December 27, 2025
News Summary
Carl Bolch, Jr., the long-time leader and Chairman Emeritus of RaceTrac, Inc., passed away recently, marking the end of an era for the convenience store industry. Bolch’s influence began in 1967 when he joined RaceTrac, introducing transformative innovations like self-service gas stations and pay-at-the-pump technology. Under his leadership, RaceTrac expanded significantly, becoming one of Georgia’s largest privately held companies. Natalie Morhous will now take over as chairman of the board, aiming to continue the company’s growth in the market.
Atlanta, Georgia – Carl Bolch, Jr., the long-time leader and Chairman Emeritus of RaceTrac, Inc., passed away on December 27, 2025. Bolch’s legacy as a beloved husband, father, and inspirational leader has left an indelible mark on his family and the convenience store industry.
Beginning his career with RaceTrac in 1967, a family business founded by his father, Carl Bolch, Sr. in 1934, Bolch revolutionized the convenience store sector. He was instrumental in introducing self-service gas stations in the South and advancing the pay-at-the-pump technology, which transformed customer experience across the industry.
In 1976, Bolch relocated RaceTrac’s headquarters to Atlanta, Georgia, laying the groundwork for a strong expansion. The RaceTrac brand was officially established three years later in 1979. Bolch’s commitment to the company extended beyond mere management; he remained engaged with the in-store experience, working in and visiting RaceTrac locations throughout his extensive career.
Bolch served as CEO for five decades until February 2024, when he transitioned to the role of Chairman Emeritus. Under his vision and leadership, RaceTrac evolved into Georgia’s third-largest privately held company and the 22nd largest in the U.S. Today, RaceTrac’s retail brands encompass over 800 RaceTrac® and RaceWay® locations, approximately 1,200 Gulf® branded stations, and more than 445 Potbelly® sandwich shops across the United States. The company now employs over 10,500 team members across its various brands and affiliated entities.
Following Bolch’s passing, Natalie Morhous has been announced as the new chairman of the board, stepping into her role as leader of the company while currently serving as CEO of RaceTrac since January 2025. Under Morhous’s leadership, RaceTrac aims to continue its expansion, including entering the Tennessee market.
Bolch’s contributions to RaceTrac, the fuel and convenience store industries, and society at large have been described as transformative and enduring. The company plans to honor Bolch’s legacy with further announcements regarding his career and philanthropic endeavors in the days to come.
FAQ
Who was Carl Bolch, Jr.?
Carl Bolch, Jr. was the long-time leader and Chairman Emeritus of RaceTrac, Inc., who passed away on December 27, 2025.
What contributions did Carl Bolch, Jr. make to the convenience store industry?
Bolch revolutionized the convenience store industry by introducing self-service gas stations in the South and pay-at-the-pump technology.
How long did Bolch serve as CEO of RaceTrac?
He served as CEO for five decades until February 2024, when he transitioned to Chairman Emeritus.
What is RaceTrac’s scope in terms of locations and employees?
RaceTrac’s retail brands encompass over 800 RaceTrac® and RaceWay® locations, approximately 1,200 Gulf® branded stations, and more than 445 Potbelly® sandwich shops across the United States, with over 10,500 team members across its various brands.
Deeper Dive: News & Info About This Topic
HERE Resources
Legacy of Carl Bolch, Jr. at RaceTrac Remembered
Additional Resources
- CSP Daily News: Carl Bolch Jr. Appointed Chairman Emeritus
- Wikipedia: Carl Bolch Jr.
- Store Dive: RaceTrac Names Morhous Chairman of the Board
- Google Search: RaceTrac
- CS News: RaceTrac’s Next Generation Leadership
- Google Scholar: RaceTrac
- CSP Daily News: RaceTrac Celebrates 90 Years of Loyalty Deals
- Encyclopedia Britannica: Convenience Stores
Author: STAFF HERE ATLANTA WRITER
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