Atlanta, GA, September 25, 2025
News Summary
In an impactful effort to enhance literacy, Bijan Robinson, running back for the Atlanta Falcons, launched the ‘Bijan Reads’ initiative. This project, in partnership with Scholastic and Mercedes-Benz, aims to provide nearly 8,000 book kits, including books and school supplies, to students in Atlanta. The initiative encourages young readers through community events like live read-aloud sessions and a book fair at Mercedes-Benz Stadium, addressing the critical literacy needs in the area where only 41% of third-graders are proficient in reading.
Atlanta Takes a Step Towards Literacy: Bijan Robinson’s Initiative
Atlanta, GA – In an impactful effort to promote literacy, Bijan Robinson, the running back for the Atlanta Falcons, has launched the “Bijan Reads” initiative, partnering with Scholastic and Mercedes-Benz. This collaborative project aims to deliver nearly 8,000 book kits filled with books and essential school supplies to students in Atlanta.
The initiative was highlighted by a live read-aloud session conducted by Robinson at the Alliance Theater, emphasizing the importance of reading beyond the realm of football. Robinson’s message focused on encouraging young readers to find joy in reading, drawing from his own experiences of struggling with reading as a child.
To engage the community further, the “Bijan Reads” book fair took place on the playing surface of Mercedes-Benz Stadium, transforming the venue into a vibrant space showcasing books for students. The event attracted hundreds of elementary school participants from various local schools, including Boyd, Kimberly, Perkerson, and Continental Colony.
Robinson aims to inspire kids through this initiative, expressing a strong desire to impact their lives positively. Volunteers played a crucial role by distributing bags filled with popular children’s books, including titles like “Clifford the Big Red Dog” and “Captain Underpants,” along with essential school supplies such as pencils, pens, and stickers.
According to the Georgia Council on Literacy, there is a significant need for initiatives like “Bijan Reads” as only 41% of metro Atlanta third-graders are proficient in reading. This alarming statistic underlines the urgent need for engaging educational programs aimed at improving literacy among youth.
The Bijan Robinson Foundation initiated the project with a clear mission: to make a difference in the reading capabilities of children through engaging and fun events. Robinson believes that reading has had a profound, positive impact on his life, viewing each reading initiative as a step toward enriching the lives of others.
As Robinson continues to excel on the field with a successful start to the NFL season, accumulating 239 rushing yards and 164 receiving yards, his commitment to literacy remains steadfast. The Falcons, currently 1-2 this season, are preparing to host the Washington Commanders in their next game.
The book fair not only showcased the importance of reading but also featured various activities that encouraged children to partake and develop their reading habits. Robinson advised children to start their reading journey, noting that taking the first step is crucial for improvement.
Adverse Literacy Trends Highlight Need for Initiatives
The significant literacy challenges in Atlanta have made initiatives, like “Bijan Reads,” critical. With only 41 percent of third-graders proficient in reading, further programs targeting literacy can significantly change these statistics. Robinson’s initiative seeks to create a positive impact in addressing these concerns.
Community Engagement and Outreach
The success of the “Bijan Reads” book fair and other activities underscores the importance of community outreach in enhancing literacy amongst children. With corporate partnerships and community involvement, the program aims to cultivate a love for reading among young students.
FAQ
What is the goal of the “Bijan Reads” initiative?
The initiative aims to deliver nearly 8,000 book kits filled with books and school supplies to students in Atlanta.
Which organizations are collaborating on this initiative?
Bijan Robinson is collaborating with Scholastic and Mercedes-Benz on the “Bijan Reads” initiative.
Why is literacy a concern in Atlanta?
According to the Georgia Council on Literacy, only 41% of metro Atlanta third-graders are proficient in reading, highlighting the need for initiatives like “Bijan Reads.”
What types of items were distributed at the “Bijan Reads” event?
Bags filled with popular children’s books, literacy guides, pencils, pens, stickers, and other school supplies were distributed during the event.
Key Features of the Bijan Reads Initiative
| Feature | Description |
|---|---|
| Book Kits Distribution | Nearly 8,000 kits filled with books and school supplies will be delivered to students. |
| Collaborating Organizations | Partnership between Bijan Robinson, Scholastic, and Mercedes-Benz. |
| Literacy Rate Concern | Only 41% of metro Atlanta third-graders are proficient in reading as reported by the Georgia Council on Literacy. |
| Popular Book Titles | Distribution includes “Clifford the Big Red Dog” and “Captain Underpants.” |
| Community Engagement | Hundreds of students from local elementary schools participated in the event. |
