News Summary
Jolene Jolene, the first women’s sports bar in Atlanta, opened its doors at Pullman Yards, catering specifically to women sports fans. Owner Chelsea Fishman aims to create a community space where female sports enthusiasts can gather to watch their favorite teams together. The bar features a diverse menu and is set to become a permanent fixture, showcasing local women’s sports teams and providing a reliable venue for fans. Jolene Jolene’s launch coincided with Independence Day, emphasizing a milestone in the celebration of women’s sports.
Atlanta has welcomed its first women’s sports bar, Jolene Jolene, which opened on Friday at 3 p.m. located at Pullman Yards in Kirkwood. The opening day was met with enthusiasm, drawing a large crowd that extended out the door. This milestone establishment aims to create a gathering space specifically for women sports fans who seek to celebrate and watch their teams together.
The concept for Jolene Jolene was born out of a desire to provide a dedicated space for women’s sports enthusiasts. Owner Chelsea Fishman noted the absence of a venue catered exclusively to female sports fans, making the establishment a significant addition to the local community. As part of an open-ended residency, Jolene Jolene is set to become a permanent fixture for residents and visitors alike.
Fishman has already established a following, having previously organized about 30 successful pop-up watch parties emphasizing women’s sports. These events highlighted the growing interest in female athletics, which is projected to surpass $2 billion in revenue this year. Such statistics underscore the appeal and potential of the women’s sports market.
On its opening day, Jolene Jolene showcased its commitment to women’s sports by airing the first game between Germany and Poland during the UEFA Women’s Euro Cup. The bar intends to feature local women’s professional sports teams such as the Atlanta Dream and Atlanta Vibe, in addition to covering national and international women’s sports events. This programming will provide fans with a reliable venue to watch and support their favorite teams without the hassle of negotiating with bar staff for channel changes.
In addition to its sports programming, Jolene Jolene offers a diverse menu that includes items like bulgogi beef tacos, chicken skewers, and a charcuterie board cheekily named “girl dinner.” The beverage choices include cocktails, beer, coffee, tea, and non-alcoholic options, catering to a variety of tastes.
Jolene Jolene will operate regularly from Wednesdays to Sundays, ensuring a consistent environment for fans looking to connect and engage with women’s sports. The atmosphere is designed to foster community, as evidenced by the sentiments shared by newcomers like Leslie Dupree from Marietta, who emphasized the necessity for women to have safe spaces in sports.
The establishment’s official grand opening coincided with the Fourth of July festivities, featuring a vibrant party with a DJ, food, drinks, and merchandise. The timing was particularly meaningful for Fishman, who remarked that opening on Independence Day felt poetic, as it symbolizes the broader strides women have made toward gaining more freedom in sports and other arenas.
Fishman’s passion for women’s sports is deeply rooted in her lifelong love for athletics and professional experience in marketing for a women’s athletic apparel brand. Jolene Jolene represents a significant step toward enhancing the profile of local women’s sports leagues and improving their media coverage. With the support of the community and a growing interest in women’s sports, Jolene Jolene aims to be a transformative space in Atlanta for fans and athletes alike.
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Additional Resources
- Atlanta News First
- Wikipedia: Women’s Sports
- AJC
- Google Search: Women’s Sports Bars
- Axios
- Encyclopedia Britannica: Sport
- Rough Draft Atlanta
- Google News: Women’s Sports Atlanta
- The Southerner
