News Summary
Atlanta’s sports fans can look forward to a new Team Store at Atlantic Station, replacing the previous location. The grand opening celebration features activities, discounts, and promotions. Fans can enjoy a larger merchandise selection dedicated to the Falcons and United, alongside engaging events, including appearances by mascots and cheerleaders. Special discounts will be available for season ticket holders and attendees, along with raffle prizes. The store aims to enhance the shopping experience for sports enthusiasts in Atlanta.
Atlanta is set to welcome a fresh retail experience as the Atlanta Falcons and Atlanta United prepare to celebrate the grand opening of their new Team Store at Atlantic Station on Friday, May 16, 2025. This highly anticipated event marks a significant relocation from the previous store location and aims to enhance fans’ shopping encounters with an upgraded environment.
The new Team Store is situated at 260 18th Street NW, Suite 10100, Atlanta, GA 30363, and boasts a larger space than the former store, which was located at 230 18th Street NW. The redesigned store promises a wider array of merchandise dedicated to both teams, allowing fans to fully immerse themselves in the spirit of Atlanta’s sports culture.
An all-day celebration for fans is scheduled for Saturday, May 17, 2025, featuring an exciting lineup of activities and promotions. Customers can look forward to a live DJ spinning tracks from 11 a.m. to 7 p.m., along with special appearances by beloved mascots and local cheerleaders. Freddie Falcon will make an appearance from noon to 2 p.m., and fans will have the chance to meet Atlanta Falcons cheerleaders from 1 to 3 p.m. This festive atmosphere is designed to engage and entertain attendees of all ages as they discover the new store.
The newly opened store will operate from 10 a.m. to 8 p.m. Monday through Saturday, and from noon to 6 p.m. on Sundays, offering ample opportunities for fans to visit. Complimentary parking is available in the Atlantic Station parking deck located beneath the store, with the first two hours free for all patrons. For those seeking the most direct access to the store, parking near Stairwell #8 is recommended.
Prior to the grand opening, the existing Team Store will be closed from May 5 to May 15 to facilitate the transition to the new location. Fans are encouraged to take note of these changes and make plans to visit the opening weekend for special promotions and events.
To mark the occasion, special discounts will be available for both season ticket holders and other attendees. Season ticket holders for both the Atlanta Falcons and Atlanta United can enjoy a 25% discount on their purchases throughout the opening weekend. Other shoppers will receive a 10% discount on most items during the same period, which runs from May 16 to May 19, providing an excellent opportunity for fans to stock up on team gear.
As part of the grand opening festivities, attendees can enter to win exciting raffle prizes. These include signed memorabilia and tickets to the upcoming Atlanta United match against Charlotte on July 19, making the event even more appealing to dedicated supporters.
The first 50 customers who make qualifying purchases at the new Team Store will receive a complimentary large Falcons or United tote bag, while supplies last, further enhancing the allure of visiting the new retail space.
In addition to in-store shopping, the new Team Store will operate in partnership with Fanatics, providing fans with an enriched online shopping experience. This collaboration ensures that supporters of both teams have access to a comprehensive range of merchandise, available for purchase whether in-store or online.
With the grand opening of the new Team Store at Atlantic Station, the Atlanta Falcons and Atlanta United are set to enhance the fan experience, blend community spirit, and provide a welcoming environment for sports enthusiasts across Atlanta.
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Additional Resources
- Atlanta Falcons Official Website
- Atlanta News First
- BVM Sports
- Yardbarker
- Wikipedia: Atlanta Falcons
- Encyclopedia Britannica: Atlanta Falcons
Author: STAFF HERE ATLANTA WRITER
The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
