News Summary
Atlanta’s Contemporary Christian station, The Fish (WFSH-FM), is set for a major change as it will be sold to the Educational Media Foundation for $80 million. The sale, part of Salem Media Group’s strategy to tackle its debt, will see all Salem-owned stations, including The Fish, go off air by February 1, 2025. Morning hosts, Kevin Avery and Taylor Scott, shared emotional goodbyes, highlighting the deep connections developed with listeners over 24 years. The future programming direction remains uncertain, but the transition represents a new chapter for Atlanta’s Christian music scene.
Change is Coming to Atlanta’s Airwaves
Atlanta listeners, it’s time to prepare for some significant changes in the radio landscape. The beloved Contemporary Christian station, The Fish (WFSH-FM), is set to be sold to the Educational Media Foundation (EMF) for an impressive $80 million. This news comes as part of a larger strategy by the current owner, Salem Media Group, to strengthen its financial position.
What’s Driving the Change?
Salem Media Group has been proactive in addressing its nearly $160 million in long-term debt, prompting the decision to sell The Fish and several other Contemporary Christian music stations. By making this move, Salem aims to significantly improve its balance sheet and eliminate long-standing financial burdens.
All Stations Going Off Air
While the sale is undoubtedly a big development, it’s important for listeners to note that all of the stations under Salem’s current ownership, including The Fish, will be going offline on February 1, 2025. This date marks the end of an era for the station that has been a vital part of the Atlanta community for 24 years.
Emotional Goodbyes from Morning Hosts
In a heartfelt send-off, the morning hosts of The Fish, Kevin Avery and Taylor Scott, took to social media to express their gratitude for their time on air. Over their two and a half decades of broadcasting, they’ve built strong connections with their listeners and shared in many personal milestones and significant life events. Their experience reflects the deep ties that radio stations can cultivate within a community.
Transitioning Ownership and Future Programming
The sale represents Salem’s exit from the Contemporary Christian music format, allowing EMF, which runs two of the country’s largest Christian music radio networks, to step in. The operational plans for The Fish’s future programming remain somewhat unclear at this time, but there are indications that the station may simulcast either K-LOVE or Air1 Worship based on the specific needs of the Atlanta market.
Additional Financial Agreements
Along with the sale of The Fish, there’s a $10 million advertising and marketing deal included in the arrangement between Salem Media Group and EMF. This financial cooperation could pave the way for a smoother transition for listeners and advertisers alike, ensuring that the spirit of Christian music and programming continues to resonate in the area.
Regulatory Approval and Timeline
The completion of this transaction is expected to occur in the first half of 2025, contingent on regulatory approval. Until then, listeners can continue to enjoy their favorite weekday programs and cherished tunes while pondering what comes next for Atlanta’s Christian music scene.
The Future is Uncertain
As we inch closer to February 2025, many questions linger regarding what will fill the airwaves on 104.7 FM following the transition. While the legacy of The Fish has been one of uplifting music and faith-based programming, only time will tell how the station will evolve under new ownership.
Cheers to 24 Years of Hits and Heart!
Overall, this transition marks not only a shift in ownership but also a pivotal moment for both The Fish and its dedicated listeners across Atlanta. For over two decades, the station has been much more than just a source of music; it has been a part of life’s journey for many. As the countdown begins to a new chapter, the memories of those melodious mornings and inspirational messages will surely echo in the hearts of all who tuned in.
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Additional Resources
- WSBTV: Atlanta Christian Radio Station The Fish Going Off Air
- Insideradio: Salem Sells Seven Stations to EMF
- The Georgia Sun: Popular Atlanta Radio Station The Fish Set to Sign Off
- RadioInsight: Salem Media Group Sells Seven Stations to EMF
- Google Search: Contemporary Christian music
Author: STAFF HERE ATLANTA WRITER
The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
