Atlanta, Georgia, October 21, 2025
News Summary
Walmart has teamed up with DreamHack Atlanta to present an ’80s-inspired gaming hub called ‘Lo-Fi Play’. This interactive installation, running from October 31 to November 2 at the Georgia World Congress Center, invites attendees to enjoy nostalgic attractions including retro video and board games. Participants can also engage in 8-bit photo ops and compete for free gamer merchandise. The partnership highlights a growing trend of retail brands engaging with the gaming community through unique experiential marketing.
Atlanta, Georgia – Walmart is partnering with DreamHack Atlanta to create an ’80s-inspired gaming hub, which will take place from October 31 to November 2 at the Georgia World Congress Center. This event is part of Walmart’s “Walmart Delivers” tour, which reimagines the classic delivery truck as an interactive destination for attendees.
The installation, called “Lo-Fi Play,” features a range of nostalgic attractions, inviting attendees to play retro video and board games from the 1980s and 1990s. Participants will have opportunities for 8-bit photo ops and can compete to win free gamer merchandise from Walmart. This setup celebrates the “lo-fi gaming” aesthetic, which captures the pixelated, 8-bit era of early console and arcade culture.
DreamHack Atlanta, organized by ESL FACEIT Group, is expected to attract tens of thousands of attendees. The festival celebrates all facets of gaming, including esports tournaments, cosplay, indie showcases, and creator meetups. The 2025 iteration of DreamHack Atlanta will feature its largest esports lineup to date, showcasing competitions for both amateur and professional gamers across multiple genres.
Walmart is joining other major sponsors at the event, including DHL, Red Bull, and Anthros. The collaboration indicates an emerging trend of retail brands integrating into gaming spaces through experiential marketing and fan engagement. The excitement surrounding Walmart’s nostalgic gaming hub is expected to enhance the overall atmosphere of the event.
After DreamHack Atlanta, the “Walmart Delivers” experience will continue touring to major U.S. cities, including New York, Los Angeles, Chicago, and Dallas, ensuring that fans across the country can enjoy a piece of this unique gaming experience.
Event Details
- Event Name: DreamHack Atlanta
- Date: October 31 – November 2
- Location: Georgia World Congress Center, Atlanta, Georgia
- Walmart Installation: Lo-Fi Play
- Featured Attractions: Retro video games, board games, 8-bit photo ops, and gamer merchandise giveaways
- Expected Attendance: Tens of thousands
- Major Sponsors: Walmart, DHL, Red Bull, Anthros
- Post-Event Tour: Major U.S. cities including New York, Los Angeles, Chicago, and Dallas
Background Context
DreamHack Atlanta is an annual festival that draws large crowds to celebrate gaming culture. The event features various activities that foster community interaction, including esports competitions for gamers of all skill levels and opportunities to explore indie games. Walmart’s involvement in the event through the “Walmart Delivers” tour shows how retail brands are finding new avenues to connect with consumers in the gaming industry.
FAQ
What is the partnership between Walmart and DreamHack Atlanta?
Walmart is partnering with DreamHack Atlanta to create an ’80s-inspired gaming hub.
When will the event take place?
The event will take place from October 31 to November 2.
What is the purpose of the gaming hub?
The gaming hub, called “Lo-Fi Play,” features nostalgic attractions where attendees can play retro video and board games from the 1980s and 1990s.
What types of activities will be included in the gaming hub?
Attendees will have opportunities to take 8-bit photo ops and compete to win free gamer merchandise from Walmart.
What is DreamHack Atlanta?
DreamHack Atlanta is organized by ESL FACEIT Group and celebrates all aspects of gaming, including esports tournaments, cosplay, indie showcases, and creator meetups.
Will Walmart’s involvement continue after the event?
After DreamHack Atlanta, the “Walmart Delivers” experience will continue touring to major U.S. cities, including New York, Los Angeles, Chicago, and Dallas.
Key Features of the Event
| Feature | Description |
|---|---|
| Partnership | Walmart partners with DreamHack Atlanta for the gaming hub. |
| Event Dates | October 31 – November 2 |
| Location | Georgia World Congress Center, Atlanta |
| Installation Name | Lo-Fi Play |
| Nostalgic Attractions | Retro video games and board games from the ’80s and ’90s |
| Photo Opportunities | 8-bit photo ops available for attendees |
| Prizes | Free gamer merchandise from Walmart |
| Expected Attendance | Tens of Thousands |
| Touring Cities | New York, Los Angeles, Chicago, Dallas |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Inven Global: Walmart Brings Retro Gaming to DreamHack Atlanta
- Wikipedia: DreamHack
- Esports Insider: Walmart DreamHack Partnership
- Google Search: DreamHack Atlanta 2025
- Encyclopedia Britannica: Esport
- Google News: DreamHack Atlanta
Author: STAFF HERE ATLANTA WRITER
The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
