Kennesaw, Georgia, October 13, 2025
News Summary
KNAPP Inc. is evolving into a technology hub in Kennesaw, Georgia, focusing on software development and supply chain automation. The company, part of Austrian KNAPP AG, has seen significant growth, employing over 1,100 nationwide. This transformation aligns with global trends towards smarter supply chains and increased fulfillment expectations. Strong local support and partnerships with universities fuel its expansion, reflecting an optimistic outlook for future growth in the U.S. market.
Kennesaw, Georgia: KNAPP Inc. Transforms into a Technology Hub for Supply Chain Automation
KNAPP Inc., the U.S. subsidiary of Austrian supply chain automation provider KNAPP AG, is evolving into a technology hub specializing in software development, engineering, and customer service in Kennesaw, Georgia. Established in 1997 in Cartersville, Georgia, the company has grown significantly, employing over 1,100 people nationwide, with approximately half of those employees based in Cobb County.
The company’s Chief Financial Officer, Clemens Bauer, states that the growth of KNAPP directly mirrors global trends toward smarter supply chains and heightened fulfillment expectations. Over the past seven to eight years, particularly during and after the COVID-19 pandemic, KNAPP has transitioned from a traditional sales and service subsidiary into a focused technology hub. This shift allows the company to better meet the modern demands of businesses seeking to optimize their supply chain automation.
KNAPP AG, headquartered in Graz, Austria, boasts a global workforce of more than 8,500. The company provides integrated software and hardware solutions for logistics automation across various sectors, including healthcare, retail, fashion, food, wholesale, manufacturing, and e-commerce. It positions itself not merely as a provider of warehouse automation but as a “value chain technology partner.”
Support and Expansion
Bauer highlights that KNAPP’s expansion in the U.S. is significantly supported by the local community and access to top-tier talent from nearby universities such as Georgia Tech, the University of Georgia, and Kennesaw State University. The company has also formed partnerships with the Cobb Chamber of Commerce, the Metro Atlanta Chamber of Commerce, and the City of Kennesaw, which have provided essential support in workforce development and local business opportunities.
Company Culture and Values
Despite its rapid growth, KNAPP maintains its status as a family-owned business. This ownership structure influences employee recruitment and retention, as the company upholds values rooted in its Austrian culture, such as offering extended parental leave and fostering a healthy work environment.
Bauer notes that the increasing demand for agile and resilient supply chains has contributed to KNAPP’s success in the U.S. Consumer expectations for faster deliveries and improved inventory visibility are driving this need. The company leverages artificial intelligence in its logistics systems to optimize operations, direct robots, and adjust delivery routes based on real-time conditions.
Future Outlook
Bauer expresses optimism regarding the company’s future, citing a rebound in demand anticipated in late 2024 and a strong performance forecast for 2025. He encourages other international firms contemplating expansion into Georgia, emphasizing the abundant talent pool, economic incentives, a supportive business environment, and pleasant weather conditions in Cobb County.
FAQ Section
What is KNAPP Inc.?
KNAPP Inc. is the U.S. subsidiary of Austrian supply chain automation provider KNAPP AG, established in 1997 in Cartersville, Georgia.
Where is KNAPP Inc. located?
The company is now based in Kennesaw, Georgia.
How many people does KNAPP employ?
KNAPP employs over 1,100 people nationwide, with approximately half located in Cobb County.
What sectors does KNAPP serve?
KNAPP offers integrated software and hardware solutions for logistics automation across sectors including healthcare, retail, fashion, food, wholesale, manufacturing, and e-commerce.
What has contributed to KNAPP’s growth in the U.S.?
Strong local community support and access to top-tier talent from nearby universities have significantly contributed to KNAPP’s expansion in the U.S.
What technologies does KNAPP utilize for logistics optimization?
The company utilizes artificial intelligence to optimize operations, direct robots, and adjust delivery routes based on real-time conditions.
What is the company culture at KNAPP?
KNAPP is family-owned and emphasizes values from its Austrian culture, including extended parental leave and a healthy work environment.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Global Atlanta: KNAPP’s Cobb Presence Supports U.S. Growth
- GovTech: After Cyber Attack, Cobb County, GA to Move to Gov Site
- Nature: Article on Supply Chain Automation
- ScienceDirect: Article on Logistics Technology
- Wikipedia: Supply Chain Management
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