Asana Partners Sells Krog Street Market for $210 Million

Atlanta, GA, October 8, 2025

News Summary

Asana Partners has completed the sale of Krog Street Market for $210 million, reflecting a remarkable 224% increase in value since its purchase in 2018. The investment firm enhanced the property with over $27 million in renovations, boosting its profile in Atlanta’s commercial landscape. The new owner, 26th Street Partners, aims to maintain the cultural significance of the market, which features popular local businesses. The future direction of Krog Street Market remains a point of interest as existing leases are set to expire.

Atlanta, Georgia – Asana Partners Sells Krog Street Market for $210 Million, Achieving 224% Increase in Value

Asana Partners, a Charlotte-based real estate investment firm, completed the sale of Krog Street Market and several surrounding properties on September 25 for a total of $210 million. This sale marks a significant 224% increase over the $45.8 million the firm originally paid for Krog Street Market in 2018.

During its ownership, Asana Partners invested over $27 million in renovations, new buildings, and a parking garage to enhance the market and surrounding properties, which include the Butler and Gravel buildings. The Krog Street Market, which opened in 2014, is noted as the first food hall in the South, contributing significantly to the growth of the Atlanta Beltline’s Eastside Trail neighborhood.

The properties sold were initially purchased in 2018, with the acquisition of both Krog Street Market and the adjacent Atlanta Stove Works. A year later, in 2019, Asana Partners expanded its holdings by buying SPX Alley for $19 million.

The buyer of the property, 26th Street Partners, is an Atlanta-based real estate firm that expressed intentions to maintain the cultural significance and legacy of Krog Street Market. However, the specifics of possible changes regarding existing tenants, which include popular local establishments such as Hop City, Fred’s Meat & Bread, Jeni’s Splendid Ice Creams, Superica, Ticonderoga Club, The Collective, and The Merchant, remain uncertain as leases expire. The area is also home to major brands like Patagonia and Yeti.

Although the sale has been completed, it has not yet been reflected in Fulton County property records. The ongoing development of the surrounding area, alongside the popularity of Krog Street Market, continues to position the market as a key player in Atlanta’s dining and commercial landscape.

Background on Krog Street Market

Krog Street Market has been a pivotal aspect of Atlanta’s food scene since its opening. Known as the first food hall in the South, it has played a vital role in driving foot traffic and interest in the Eastside Trail of the Atlanta Beltline. The investment and enhancements made by Asana Partners during their ownership have been instrumental in elevating the market’s profile and fostering neighborhood growth.

Future Prospects

As 26th Street Partners takes over ownership, the future direction of Krog Street Market and its surrounding properties is awaited with interest. The firm has shown a commitment to preserving the community’s character, and it remains to be seen how they will manage existing tenant relationships and potential new developments.

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