Atlanta, September 30, 2025
News Summary
Scarlet by RedDrop, a puberty care company from Atlanta, has expanded its retail footprint to over 350 Ulta Beauty stores across the U.S. This growth follows a $1 million award from Pharrell Williams’ Black Ambition initiative, which has significantly enhanced the company’s operations and branding. Founded in 2019 by Monica Williams, M.D., and Dana Roberts, the company aims to improve menstrual health education for young users. Scarlet by RedDrop’s product offerings include specialized period kits designed for tweens and teens.
Atlanta
Scarlet by RedDrop, a puberty care company based in Atlanta, has significantly expanded its retail presence nationwide, now available in over 350 Ulta Beauty stores across the U.S. This development follows a $1 million award received from Pharrell Williams’ Black Ambition initiative in 2024, a nonprofit that supports underrepresented entrepreneurs through funding and resources.
The infusion of funding has allowed Scarlet by RedDrop to enhance its brand development and scale its operations effectively. As a result, the company has also been recognized on Pepperdine University’s Graziadio Business School list of “Most Fundable Companies” in 2025 after being selected from over 2,300 applicants.
Founded in 2019 by Monica Williams, M.D., and Dana Roberts, Scarlet by RedDrop aims to provide better care and education regarding menstrual health for tweens and teens. The inception of the company arose from a concerning incident in which a student at Roberts’ Atlanta charter school mistook her first period for a life-threatening situation, highlighting a gap in education and resources available for young users.
Scarlet by RedDrop’s product offerings include a period kit with mixed pad sizes and educational materials targeted towards young menstruators. Notably, Williams has reported that less than 1% of period products are specifically designed for young users experiencing menstruation for the first time. The $1 million funding also supported the rebranding of the company, transitioning from its original name RedDrop to Scarlet by RedDrop, aiming for a softer and more approachable brand image.
In addition to its rebranding efforts, the funding facilitated a significant increase in the workforce, with Scarlet by RedDrop hiring more staff and establishing a warehouse in Compton, CA. The company currently employs about 27 employees and contractors and has reached over 1 million young consumers with its products and educational materials, reflecting its growing impact and outreach.
Feedback on the company’s rebranding has been positive, with hopes that the new identity makes Scarlet by RedDrop’s products more accessible and friendly for youths. Before establishing Scarlet by RedDrop, Williams had already founded several startups, including a pacifier company and a haircare brand, while Roberts drew from her experiences as an educator and parent to shape the company’s objectives and product offerings.
Black Ambition has played a vital role in supporting underrepresented entrepreneurs, having provided nearly $13 million in funding to 131 entrepreneurs since its inception, in addition to offering mentorship and resources through its annual prize competition. In 2025, Black Ambition launched the Fundable Founders Learning Lab, specifically focusing on entrepreneurs from underrepresented communities in Florida.
Key Features of Scarlet by RedDrop
| Feature | Details |
|---|---|
| Founded | 2019 |
| Current Retail Presence | Over 350 Ulta Beauty stores |
| Funding Received | $1 million from Black Ambition |
| Employees | 27 staff and contractors |
| Consumer Reach | Over 1 million young consumers |
| Product Offerings | Period kit, mixed pad sizes, educational materials |
| Recognition | Featured in Pepperdine University’s Graziadio Business School’s Most Fundable Companies |
FAQ
What does Scarlet by RedDrop specialize in?
Scarlet by RedDrop specializes in puberty care, providing products and educational materials for young menstruators.
How much funding did Scarlet by RedDrop receive from Black Ambition?
Scarlet by RedDrop received a $1 million award from Pharrell Williams’ Black Ambition initiative in 2024.
How many young consumers have reached Scarlet by RedDrop’s products?
Scarlet by RedDrop has reached over 1 million young consumers with its products and educational materials.
Deeper Dive: News & Info About This Topic
HERE Resources
Georgia Lawmakers Approve $37.7 Billion State Budget
Additional Resources
- AfroTech: Scarlet by RedDrop
- Healthcare Dive: Youth Gender Affirming Care
- Fox 5 Atlanta: Georgia House Democrats Gender Affirming Care
- Wikipedia: Scarlet by RedDrop
- Encyclopedia Britannica: Puberty
Author: STAFF HERE ATLANTA WRITER
The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
