Men Opposing Sex Trafficking Sets World Record in Atlanta

Fairburn, Georgia, August 31, 2025

News Summary

Men Opposing Sex Trafficking (MOST) has set a new Guinness World Record for the longest kickball marathon, playing for 52 consecutive hours. The event took place in Fairburn, Georgia, with 40 participants enduring challenging conditions to raise awareness about sex trafficking. This achievement marks the third record set by MOST in just one year, furthering their mission to combat human trafficking and challenging male stereotypes. The event not only raised over $800,000 but also engaged the community in vital discussions about the issue.

Atlanta – The Atlanta-based nonprofit, Men Opposing Sex Trafficking (MOST), has successfully set a new Guinness World Record for the longest kickball marathon, achieving 52 hours of continuous play. The event kicked off on Friday at 8 a.m. and concluded at noon on Sunday at Landmark Christian School in Fairburn, Georgia.

A total of 40 participants, including 27 men and 13 women, took part in the record-breaking event. Players faced rigorous conditions, as they were required to remain on the field the entire time, which included overnight sleep and meals. To maintain the marathon’s integrity, participants were permitted only five-minute bathroom breaks every two hours.

This achievement surpasses the previous record of 51 hours, set in 2011 by a group of high school students from Ohio. It stands as the third marathon world record accomplished by MOST in just the past year, reflecting the organization’s dedication to raising awareness about the pressing issue of sex trafficking. Within the last 365 days, MOST has also achieved records for the longest softball game at 121 hours and the longest basketball game, also at 121 hours.

The organization, founded in 2022, aims to redefine the stereotype of men as mere consumers of illegal sex by actively engaging them in the solution against human trafficking. Over its short period of operation, MOST has successfully raised over $800,000 through these record-setting events to support its mission.

Bruce Deel, the CEO and founder of MOST, has emphasized the organization’s commitment to equipping individuals with the necessary tools to combat sex trafficking. This latest record-breaking kickball marathon serves not only as a fundraising effort but also as a rallying point to keep the conversation alive regarding the fight against human trafficking.

For those unable to attend the event in person, it was livestreamed on the nonprofit’s website, allowing supporters to engage virtually. MOST has plans for future events, including a potential attempt to break the record for the longest volleyball match in early 2024.

As the issue of sex trafficking continues to gain attention, MOST’s innovative approach and community involvement highlight the urgent need for continuous awareness and action against this global crisis.

Key Highlights of the Event

• Event Duration: 52 hours
• Location: Landmark Christian School, Fairburn, Georgia
• Number of Participants: 40 (27 men, 13 women)
• Previous Record: 51 hours by Ohio high school students (2011)
• Total Funds Raised: Over $800,000
• Other Records Set in Last Year: Longest softball game (121 hours), longest basketball game (121 hours)
• Future Event: Potential longest volleyball match attempt in early 2024

Background on MOST

Men Opposing Sex Trafficking was founded with a mission to involve men in addressing and combatting sex trafficking, which disproportionately affects vulnerable populations. Its groundbreaking approach aims to challenge traditional narratives while providing education and resources designed to empower individuals to take part in this global fight.

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HERE Resources

$40 Million Award in Landmark Child Sex Trafficking Case
Georgia Sees Increase in Detention of Undocumented Immigrants
Seventeen Arrested in Major Atlanta Sex Trafficking Operation

Additional Resources

• Action News Jax
• 11 Alive
• WSB TV
• Fox 5 Atlanta
• Pike County Georgia
• Wikipedia: Sex Trafficking
• Google Search: Sex Trafficking
• Google Scholar: Sex Trafficking
• Encyclopedia Britannica: Sex Trafficking
• Google News: Sex Trafficking

Author: STAFF HERE ATLANTA WRITER

The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.