Atlanta, GA, August 30, 2025
News Summary
Atlanta’s local entrepreneur Shena Simmons has launched a new collection of stylish game day clothing through her brand, Stewart Simmons. Aimed at women and kids, the collection includes a range of apparel including dresses, tops, and accessories, with partnerships established with 34 universities for diverse options. Featured items embrace comfort and style, suitable for both game days and everyday wear. The brand also emphasizes sustainability, encouraging conscious fashion choices.
Atlanta Launches Stylish Game Day Clothing Collection for Women and Kids
Atlanta residents can now enjoy a line of stylish game day clothing aimed at women and kids, launched by local entrepreneur Shena Simmons through her brand, Stewart Simmons. This collection reflects a commitment to redefining the concept of game day fashion, allowing individuals to express their team spirit while remaining fashionable, not just on game day but all year round.
To coincide with the football season, the collection features a variety of apparel that includes shirts, dresses, bottoms, and accessories suitable for various occasions. Having formed partnerships with 34 universities, Stewart Simmons now offers a diverse selection of game day attire, ensuring that supporters from different schools can find something they love.
Recently, the founder of Stewart Simmons shared insights about the new collection on ATL Live, a local program that presents segments focused on food, entertainment, and lifestyle in Atlanta. The segment highlighted the array of chic and comfortable clothing options that cater to different styles and preferences for fans. Individuals interested in showcasing their talents can reach out to ATL Live via email.
Fashionable Game Day Attire
Among the highlighted items in the Stewart Simmons collection are a range of uniquely designed dresses. A standout piece is a tie-dye game day dress by Greenville-based Briton Court, which is made from 100% cotton and comes in six vibrant colors. Other popular options include classic babydoll dresses, flattering A-line workout dresses, and various denim dresses that effectively combine comfort and style.
The collection is not limited to dresses; it includes cut-out dresses, breathable cotton dresses, sundresses, rompers, stylish sleeveless tops, knit sweaters, and peplum styles. All these items are designed to provide comfort while making a style statement on game days and beyond.
Accessorizing for Game Day
In addition to clothing, Stewart Simmons emphasizes the importance of accessories to enhance the overall game day appearance. Accessories such as embellished headbands and earrings are recommended to elevate outfits. Furthermore, the collection features clear bags, fashionable hats, and trendy footwear options, including comfortable sneakers and platform sandals, which are perfect for navigating the excitement of a game day.
The attention to comfort is balanced with style, as cozy jackets and quilts are included to accommodate changing weather conditions during game season, ensuring supporters stay warm while cheering on their teams.
Commitment to Sustainability
In line with contemporary concerns, the brand also places a significant emphasis on sustainability. This initiative is aimed at encouraging conscious choices in clothing purchases, recognizing the importance of environmentally responsible fashion.
Highlights from the recent trends in game day fashion also draw attention to known figures like Brittany Mahomes, whose eye-catching outfits for her husband’s team, the Kansas City Chiefs, demonstrate the increasing popularity of stylish sportswear.
FAQ Section
- What is Stewart Simmons?
Stewart Simmons is a clothing brand founded by Shena Simmons, focusing on stylish game day apparel for women and children. - What types of clothing are available?
The collection includes dresses, shirts, bottoms, and various accessories designed for game day. - How many universities does Stewart Simmons partner with?
Stewart Simmons has formed partnerships with 34 universities to provide a diverse range of game day attire. - How can I appear on ATL Live?
Individuals interested in featuring on ATL Live can contact the show via email at [email protected]. - What accessories are recommended for enhancing game day outfits?
Suggested accessories include embellished headbands, earrings, fashionable hats, clear bags, and trendy footwear.
Key Features Chart
| Features | Description |
|---|---|
| Clothing Types | Dresses, shirts, bottoms, and various accessories |
| University Partnerships | 34 universities |
| Key Styles | Babydoll dresses, A-line dresses, denim dresses, sundresses, and more |
| Recommended Accessories | Headbands, earrings, hats, clear bags, trendy footwear |
| Sustainability | Focus on conscious clothing choices |
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Additional Resources
- Atlanta News First: ATL Live – Stewart Simmons Fashion Show
- Southern Living: Best Game Day Outfits
- People: Brittany Mahomes’ Game Day Outfits
- 11Alive: Georgia Zero Waste Fashion Show
- Creative Loafing: Atlanta Sustainable Fashion Week
- Wikipedia: Fashion
- Google Search: Game Day Fashion
- Google Scholar: Sustainable Fashion
- Encyclopedia Britannica: Game Day Attire
- Google News: Fashion Trends 2025
Author: STAFF HERE ATLANTA WRITER
The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
