Atlanta, Georgia, August 20, 2025
News Summary
Georgia Tech is introducing a branding initiative aimed at establishing itself as ‘Atlanta’s hometown college team.’ The plan focuses on brand advancement, targeting a broader audience beyond alumni, and enhancing corporate partnerships with local businesses. Athletic Director Ryan Alpert emphasizes engaging the Atlanta community to strengthen Georgia Tech’s identity while contributing to its athletic programs. Additionally, the university has seen record sales in student season tickets for the upcoming football season, highlighting increased interest among students.
Atlanta, Georgia – In an effort to enhance its connection with the city, Georgia Tech is launching a strategic branding initiative aimed at positioning itself as “Atlanta’s hometown college team.” Athletic Director Ryan Alpert has highlighted this strategic plan as a fundamental element in expanding Georgia Tech’s overall brand appeal.
The initiative encompasses five major topics, with brand advancement standing out as a critical focus. Alpert has identified a significant opportunity for Georgia Tech to engage a wider audience, targeting not only the traditional alumni base but also a broader swath of Atlanta’s diverse population. With a “huge base” of potential support in the city, Georgia Tech aims to tap into this gigantic market for both engagement and participation.
One of the strategies involves bolstering corporate sponsorships and forming partnerships with local businesses. The Athletic Director plans to reach out to a variety of companies and organizations, encouraging collaboration and support. In addition, Alpert encourages corporate partners to involve Georgia Tech athletes in public appearances and to promote their organizations via social media channels. This approach aims to create a mutually beneficial relationship between the university’s athletic programs and local businesses.
Alpert believes that Georgia Tech’s unique position within Atlanta gives it a substantial advantage that can pave the way for high-level success. This sentiment echoes the previous efforts of former football coach Geoff Collins, who advocated for a stronger association with the city and its vibrant community.
In related news, Georgia Tech recently set a new record for student season ticket sales. Over 6,000 student season tickets have been sold for the 2025 football season, reaching a total of 6,164, surpassing the previous year’s record of 5,939. Given the increasing demand, Georgia Tech is exploring options to accommodate additional sales if the student ticket allotment of 7,000 becomes fully subscribed.
This focus on community engagement and brand enhancement not only aims to strengthen Georgia Tech’s identity in Atlanta but also seeks to invigorate its athletic programs through increased attendance, better corporate partnerships, and overall community support.
Background Context
Georgia Tech’s efforts to solidify its brand as Atlanta’s collegiate team comes at a time when universities are increasingly recognizing the importance of local and broader regional engagement. The push to involve local businesses highlights a strategic shift in the university’s approach to athletics, where mutual benefits between the institution and the community are emphasized. Additionally, the remarkable sale of student season tickets demonstrates a growing interest in Georgia Tech’s athletic programs among students.
FAQs
What is Georgia Tech’s new branding initiative about?
What are the key topics of the strategic plan?
How are corporate partnerships being approached?
How many student season tickets have been sold for the 2025 football season?
Key Features of Georgia Tech’s Branding Initiative
| Feature | Description |
|---|---|
| Positioning | Georgia Tech as “Atlanta’s hometown college team.” |
| Brand Advancement | Focus on engaging a broader audience. |
| Corporate Engagement | Outreach for partnerships and sponsorships with local businesses. |
| Student Engagement | Record sales of student season tickets for increased attendance. |
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HERE Resources
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Additional Resources
- Sports Business Journal: Georgia Tech AD Looking to Boost School’s Brand in Atlanta
- AJC: Georgia Tech AD – We Need to be Atlanta’s Hometown College Team
- 11Alive: Georgia Tech Fightin’ Pollen Mascot April Fools Day
- Hypepotamus: Matthew Drooker, CTO of The Weather Company
- Football Scoop: Georgia Tech’s Staff Meeting Room Features a Stuffed Possum
- Wikipedia: Georgia Tech
- Google Search: Georgia Tech Athletics
- Google Scholar: Georgia Tech Branding
- Encyclopedia Britannica: Georgia Institute of Technology
- Google News: Georgia Tech
Author: STAFF HERE ATLANTA WRITER
The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
