News Summary
Taco Mac has officially closed its original Virginia-Highland location after 46 years of service. This significant move represents a strategic shift for Taco Mac as they plan to convert the site into a Jack Brown’s Beer & Burger Joint. The closure has drawn sadness from community members who fondly remember the establishment. The restaurant chain aims to support employees affected by the closure and continue to innovate in a changing restaurant landscape, all while honoring the history of the Virginia-Highland location.
Atlanta Taco Mac Closes Original Virginia-Highland Location After 46 Years
Atlanta’s iconic Taco Mac has officially closed its original location in the Virginia-Highland neighborhood following 46 years of service. The establishment, which opened its doors in 1979, was the first of nearly 30 Taco Mac locations across Georgia and neighboring states.
On Monday, the company announced its decision to close the Virginia-Highland site, noting that this move represents a “thoughtful evolution” of Taco Mac’s long-term strategy. As part of this transition, the location will be remodeled and converted into a Jack Brown’s Beer & Burger Joint, marking the first Jack Brown’s presence in Georgia.
Closure Details and Future Plans
Taco Mac officials stated that the closure was a significant milestone in the company’s journey, highlighting the importance of the restaurant’s roots within the Virginia-Highland community. In an effort to support the affected employees, positions have been offered to them at nearby Taco Mac locations. Presently, there are nearly two dozen Taco Mac establishments still operating throughout the metro Atlanta area.
Community Reaction
Customers and community members expressed their sadness over the closure, reminiscing about the special moments and memories shared at the Virginia-Highland location. To honor its legacy, Taco Mac plans to share guest memories and significant historical moments from the original restaurant on social media in the upcoming weeks.
Background on Taco Mac’s Recent Changes
The closure of the Virginia-Highland Taco Mac is part of a larger trend for the chain. The company has faced recent closures, including a Decatur location that shuttered after 22 years and the Lindbergh site, which closed down due to safety concerns. In light of these changes, Taco Mac is also focusing on expanding into new markets while refreshing its brand and enhancing customer experience.
Since its establishment, Taco Mac has become a favorite destination for locals, offering a diverse menu that is particularly known for its wide selection of beers and wings. However, as consumer preferences shift and the restaurant industry evolves, Taco Mac finds itself adapting to remain relevant and appealing to its loyal customers.
This transition to Jack Brown’s Beer & Burger Joint is expected to bring a new dining experience to the Virginia-Highland area, promising customers an exciting alternative while still acknowledging the history and significance of its predecessor.
In summary, the opening of the first Jack Brown’s in Georgia will usher in a new chapter for the location, as Taco Mac continues to innovate and evolve in the competitive restaurant landscape of Atlanta.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Fox 5 Atlanta
- Wikipedia: Taco Mac
- Eater Atlanta
- Google Search: Taco Mac closures
- AJC
- Encyclopedia Britannica: Taco Mac
- WSB TV
- Google News: Taco Mac Virginia Highland
Author: STAFF HERE ATLANTA WRITER
The ATLANTA STAFF WRITER represents the experienced team at HEREAtlanta.com, your go-to source for actionable local news and information in Atlanta, Fulton County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as vibrant music festivals like Shaky Knees and Music Midtown, major cultural celebrations including Dragon Con and the Atlanta Film Festival, and iconic sporting events like the Peachtree Road Race. Our coverage extends to key organizations like the Metro Atlanta Chamber of Commerce and the Atlanta Convention & Visitors Bureau, plus leading businesses in logistics, beverages, and retail that power the local economy such as Delta Air Lines, The Coca-Cola Company, and The Home Depot. As part of the broader HERE network, including HEREAugusta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
